This activity involves providing professional services related to the management and optimization of social media platforms for businesses, individuals, or brands. It includes creating, scheduling, and publishing content; managing social media accounts and communities; responding to audience engagement; monitoring performance metrics; and developing strategies to enhance online visibility and brand awareness. The activity may also include basic graphic design, video editing for posts, and influencer coordination, but does not cover paid media buying or advertising agency services unless separately licensed, National Media Council (NMC) approval is required in these cases.