Our Team

CEO – Creative City Media Free Zone, Fujairah
H.E. Dr. Salem Marshood Alhefeiti
A senior executive with 32 years of experience in strategic leadership, business and investment development, and institutional building, combining a forward-looking vision with the ability to translate strategies into results, growth, and investment opportunities. He currently serves as CEO of Fujairah Creative City – Media Free Zone, where he leads the development of a modern business model that strengthens the CCFZ competitiveness and attractiveness to investors and businesses locally and internationally.
Under his leadership, the CCFZ achieved 169% sales growth and an increase of more than 300% in bank deposits, while expanding its network of agents and strategic partners and launching a range of integrated services for investors and businesses. He has also led the development of an advanced digital ecosystem to re-engineer services and operations and enhance the overall investor experience.
He brings extensive expertise in investment attraction, market development, strategic partnerships, and institutional and digital transformation, supported by strategic government experience in planning, operations, governance, risk management, and institutional readiness, as well as international exposure through leading economic, creative, and technology platforms and exhibitions.
His leadership approach is centered on creating opportunities, accelerating business, building strategic partnerships, and fostering a more efficient and competitive investment environment, while transforming ideas into initiatives and projects that generate sustainable economic impact.

Our Leadership Team










