This activity involves creating and disseminating information and promotional content aimed at increasing public awareness and enhancing the reputation of businesses, products, services, or events. It includes media relations, press releases, public relations campaigns, reputation management, event publicity, and communication strategies to influence public opinion and build brand recognition. The activity may also involve organizing press conferences, managing media coverage, and coordinating promotional events. This does not include paid media buying or advertising agency services unless separately licensed.National Media Council (NMC) is required.