Private theaters that offer genres of cinematic films that differ from the general context include films for or without a fee. It also allows them to seek sponsorship funding, make financial resources from multiple commercial sources (e.g., entrance fees, membership fees, retail stores, rent portions of facilities, non-formal education programs, publications, etc.) and obtain a separate license to sell food and beverages. These facilities can be managed directly or with the help of external consultants. This classification also includes promotional and marketing activities for its services and events such as advertising, public relations, publications and other media.