This activity involves planning, organizing, and implementing promotional campaigns and events aimed at increasing sales and enhancing brand awareness for products or services. It includes designing and distributing promotional materials, conducting in-store promotions, coordinating special offers, discounts, and incentives, as well as managing public relations activities related to sales drives. The activity may also cover event marketing, product launches, and sampling campaigns to directly engage consumers and encourage purchases. This activity does not include retail sales or advertising media buying unless separately licensed.